If you want your advertisements to appear greater than your competitors

You will find that it is easier for you to keep your ideas directly and sleep much better at night.
Chijiro Hayashi, who ran a Reiki clinic in the first 1900's in Japan. Now in marketing terms this is called your target market and specific niche.

Just remember that the call is free and aim to delight in the experience.

We each have a belief system about who and what we are, and we need to be true to it - even if it is negative and hazardous (which it usually is).